Now is the time to grow your practice
Cosmetic surgery is an industry that is more impacted by seasons than most people realize, and the Spring and Summer seasons present massive opportunities for growth for practices like yours.
How do you make sure your practice is positioned properly for success as we exit the Winter season?
What Procedures are Trending in the Spring and Summer?
According to an article published by the American Society of Plastic Surgeons, the weather has a big impact on not only the kinds of procedures patients are interested in, but the ages of the average patient as well.
- Spring: “As you get into March, April and May, it’s breast augmentation, tummy tucks and liposuction,” comments Dr. Melissa Doft. This activity is caused by the amount of people preparing for Summer.
- Summer: Once Summer comes though, procedure bookings from older women tend to decrease while bookings from younger individuals actually rise. This is thought to be caused by younger women preparing to go to college, getting procedures like breast reduction or augmentation and also “otoplasty for the ears.”
How You Can Close More Patients This Season
Make sure every part of your patient intake pipeline is optimized to anticipate patient concerns and objections. That starts with making sure your team has all of the tools they need to answer common patient questions.
- Champion Closers Guide: Get tested responses to common patient objections in this free preview of the sales guide written by former COO of LifeStyle Lift, Ken Field.
- Equip your team with principles like “Reduce to the ridiculous” and the skills needed to optimize the most critical touchpoints in your patient pipeline to take your business forward.
Now is the time to take action! Call our office today at (888) 502-8465 or visit us at CosmeticSurgeryMarketers.com to learn more.
