BOTOX INJECTIONS UP 71% FOR YOUNG ADULTS

The Wall Street Journal reported this week that between 2019 and 2022, “Botox use rose 71% in adults ages 20-29.” A trend that has continued steadily through today.

 

CONSISTENT, TRENDING VALUE: While Botox injections are a relatively small source of revenue for cosmetic practices, the volume of procedures and the consistency with which they can be booked are where the value lies and the opportunity to upsell.

 

MEN ARE ALSO GETTING INJECTIONS: 1.6 million men received Botox in 2024. If you’re looking to expand the demographics your practice serves, Botox is a great starting point to build relationships with prospects who, again, may eventually become interested in higher-value procedures.

 

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