Patient Acquisition Cost

The total cost of marketing and sales efforts required to gain one new patient, similar to CPA but often calculated more broadly across all marketing channels rather than just one ad campaign. It helps practices understand the true cost of growth. Example: A practice adds up its spend across Google Ads, social media, and its website for the month, then divides that total by the number of new patients gained. This gives them a full picture of patient acquisition cost, not just what a single ad campaign cost per lead.