E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

A framework Google uses to evaluate the quality and credibility of content, especially important for medical and health-related websites. Practices that demonstrate real experience and expertise tend to rank better and build more trust with patients. Example: A practice has its board-certified surgeon author and review blog content about liposuction recovery, rather than using generic ghostwritten articles. This signals to both Google and prospective patients that the information comes from a credible, experienced source.