How to Develop a Social Media Strategy for a Cosmetic Surgery Practice Social media has become a deciding factor for patients exploring elective procedures and is an invaluable part of your broader marketing strategy. The decision to go through with a surgery no longer begins in the consultation room, it starts on a screen. Platforms […]
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Hello, I’m Bob Ottaway, Director of Cosmetic Surgery Marketers, and my agency has been helping Cosmetic Surgery Practices nationwide deploy marketing campaigns for specialty services like the “Mini Facelift” for over two decades. The rise of artificial intelligence and large language models (LLMs) like ChatGPT, Google’s AI Mode, and Microsoft’s Copilot are reshaping how potential […]
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Saturated with high-end clinics and top-tier specialists, the cosmetic surgery industry operates in one of the most competitive arenas in modern healthcare. Every prospective patient is just a few clicks away from a dozen rival practices offering liposuction, mini-facelifts, or breast augmentation, making the fight for online attention relentless. Before ever stepping into a consultation […]
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