HOW TO REACH A YOUNGER AUDIENCE WITH SOCIAL MEDIA

HOW TO REACH A YOUNGER AUDIENCE WITH SOCIAL MEDIA

Instagram has over 3 billion monthly active users, and over 60% of those users fall within the age range of 18-34. Social media is one of the most affordable ways to build a base of young brand ambassadors who will contribute to your pipeline for years to come.  

 

  • VALUABLE DEMOGRAPHIC: It is one of the few social media apps where the audience skews female, accounting for 55% of U.S. user base
  • ENGAGED CUSTOMERS: 90% of Instagram users follow at least one business account. 71% of users say they discover new beauty-related products from social media
  • LOOK AT TIK TOK AS WELL: Despite previous controversies, TikTok is still active in the U.S. The app sees 1 billion monthly users, and 34% of them are ages 25-34. Video content you make for Instagram can easily be posted here as well

 

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