(888) 502-8465

24 Conversions at $21 for a Cosmetic Surgery Practice in Michigan

Cosmetic Surgery Practice in Michigan

Key Results

  • 29 conversions a month
  • 13% conversion rate (6% higher than the industry average)
  • $21.04 cost per average conversion

The Challenge

Competition for high value keywords relating to cosmetic surgery are at an all time high and only getting more expensive. 

A cosmetic surgery practice in Michigan reached out to us for assistance making sure the ad dollars they spent were used as effectively as possible within the highly complex Google Ads platform.

Our Approach

We built two campaigns for the client. One running as a search campaign and another performance max. 

The search campaign helps to inform Google’s AI on the kinds of users the performance max campaign should be targeting. 

After a brief training period, the data gained from the search campaign is then utilized by the performance max campaign, targeting users who are most likely to buy in locations specified by our client.

Google Ads offer unmatched freedom and control for businesses. Your ads can target specific locations, run at specific times and be paused whenever you like. This client has been advertising with us since 2014.

The Results

  • In just one month our campaigns earned our client a total of 26 conversions at a cost of $21.04/conversion. 
  • Over three months, our campaign earned our client 72 conversions at a cost of $23.28/conversion.

Sign Up for our Marketing Newsletter
Mailing List Form