Conversion Rate Optimization (CRO)

The ongoing process of testing and refining a website to increase the percentage of visitors who complete a desired action, such as booking a consultation. It often involves A/B testing headlines, forms, and page layouts to see what performs best. Example: A practice tests two versions of its rhinoplasty landing page to see which one generates more consultation requests. After running the test for a few weeks, they find that moving the contact form higher on the page increases conversions by 20 percent.