Cost Per Acquisition (CPA)

The average amount a business spends in advertising to gain one new customer or patient, calculated by dividing total ad spend by the number of conversions. It helps practices understand whether their marketing spend is generating a good return. Example: A practice spends $2,000 on Google Ads in a month and gains 10 new consultation bookings, resulting in a $200 CPA. If that number is higher than the practice’s average patient value justifies, they know it’s time to adjust their targeting or budget.