HIPAA-Compliant Marketing

Marketing practices that comply with the Health Insurance Portability and Accountability Act, which protects patient privacy and medical information. This affects how practices can use patient testimonials, photos, and data in ads and on their website. Example: A cosmetic surgery practice wants to share a patient’s before-and-after photos on social media. Before posting, they obtain a signed HIPAA-compliant release form from the patient to ensure the practice is legally protected.