YOU OWE IT TO YOURSELF As owners, we do all sorts of contortions when it comes to allocating money for advertising and marketing. We know we should do it, but we hate to spend the money. And then there’s the question of whether we’ll get any kind of return. I talk to people just like […]
GOOGLE’S STILL THE BIG DOG As an entrepreneur, keeping your business alive and well depends on a pipeline full of new business. Over the past few years, you have probably been pretty happy, but now you’re probably concerned, as all you hear is “AI. AI. AI.” We won’t tell you not to be open to […]
WHAT’S NEW IN GETTING WEBSITE LEADS IN 2026 As the new year dawns, owners like you are concerned about your sales lead generation model and whether it will still work effectively as we proceed into ‘26. SEO scholars share your concerns. Our on-going research has produced some significant new findings that we would like to […]
GETTING MORE BUSINESS IN 2026 It’s been a heck of a year for all of us. So much change. A mystifying economy. Good sales months. Poor sales months. Is anybody jumping for joy? Is 2026 going to be any better? Here are some concerns and recommendations: WHERE TO GET MORE SALES LEADS? This is on […]
GOOGLE’S NOT TALKING If your website took a major hit in its ranking in late October…the 24th thru the 27th to be exact…you’re not alone. Google isn’t saying anything about a core update or algorithm change, so we’re having to piece together what we know, and have also learned from Search Engine Hive, in the […]
IS GOOGLE SEARCH YESTERDAY’S BREAKFAST? This seems to be the question of the day…maybe the year…maybe the decade. I’m sure it’s on your mind too. Let’s explore the facts and what’s going on: “AI” IS THE LATEST FASHION: Or so it seems, by all of the attention it is getting, as “everyone” seems to be […]
THE WORLD OF GETTING SALES LEADS ON CHATGPT Remember the “good ole days” of optimizing websites to rank on Google with its 93% share of search traffic, with tactics like keyword stuffing…and it actually worked! Well, those days are over as ChatGPT has changed all of that since its founding by OpenAI in 2015 […]
HITCHHIKE ON YOUR COMPETITORS’ TRAFFIC The pundits can say all they want about Google’s demise in Search, but they sure can’t knock what they’ve accomplished with the new, AI-boosted Google Ads. Here’s why: NO LONGER FOR BEGINNERS ONLY: The days of a non-technical, non-full-time Google Ads expert being able to set up fully functioning campaigns […]
NOBODY KNOWS, NOT EVEN GOOGLE AGI. Agents. AI overviews. You’ve probably heard it all. But what does it mean for you and your business? Here’s our initial perspective in a quick overview: NOBODY KNOWS: That’s our summation after reading, watching, and listening to all of the “gurus”. THE JURY IS STILL OUT: There is simply […]
