HOW TO REACH A YOUNGER AUDIENCE WITH SOCIAL MEDIA Instagram has over 3 billion monthly active users, and over 60% of those users fall within the age range of 18-34. Social media is one of the most affordable ways to build a base of young brand ambassadors who will contribute to your pipeline for years […]
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ChatGPT Cites Yelp Reviews For years Google Reviews have been vital for cosmetic surgery practices looking to separate themselves from local competition, and while the importance of those reviews still remains, you need to be aware that AI chatbot ChatGPT actually uses Yelp reviews to evaluate the highest rated practice in a given area. ChatGPT […]
Now is the time to grow your practice Cosmetic surgery is an industry that is more impacted by seasons than most people realize, and the Spring and Summer seasons present massive opportunities for growth for practices like yours. How do you make sure your practice is positioned properly for success as we exit the Winter […]
Cosmetic Surgery Marketers Bi-Weekly Email Keep a finger on the pulse of digital marketing trends for Cosmetic Surgeons in our exclusive newsletter. What Procedures are Trending Right Now in Cosmetic Surgery? Excess Skin Removal: In 2025, approximately 10 million Americans used GLP-1 medications like Ozempic or received some kind of weight loss surgery. Opportunity for […]
VALUE. VALUE. VALUE. Notice I didn’t say “cheap.” But you could substitute “cheap,” since people in 2026 will want the lowest price for the highest value. What’s changed? Hasn’t that always been true? Read on: MONEY IS TIGHT: Not just for the lower class, but for the middle class, and even into segments of the […]
YOU OWE IT TO YOURSELF As owners, we do all sorts of contortions when it comes to allocating money for advertising and marketing. We know we should do it, but we hate to spend the money. And then there’s the question of whether we’ll get any kind of return. I talk to people just like […]
GOOGLE’S STILL THE BIG DOG As an entrepreneur, keeping your business alive and well depends on a pipeline full of new business. Over the past few years, you have probably been pretty happy, but now you’re probably concerned, as all you hear is “AI. AI. AI.” We won’t tell you not to be open to […]
WHAT’S NEW IN GETTING WEBSITE LEADS IN 2026 As the new year dawns, owners like you are concerned about your sales lead generation model and whether it will still work effectively as we proceed into ‘26. SEO scholars share your concerns. Our on-going research has produced some significant new findings that we would like to […]
GETTING MORE BUSINESS IN 2026 It’s been a heck of a year for all of us. So much change. A mystifying economy. Good sales months. Poor sales months. Is anybody jumping for joy? Is 2026 going to be any better? Here are some concerns and recommendations: WHERE TO GET MORE SALES LEADS? This is on […]
GOOGLE’S NOT TALKING If your website took a major hit in its ranking in late October…the 24th thru the 27th to be exact…you’re not alone. Google isn’t saying anything about a core update or algorithm change, so we’re having to piece together what we know, and have also learned from Search Engine Hive, in the […]
