BOTOX INJECTIONS UP 71% FOR YOUNG ADULTS The Wall Street Journal reported this week that between 2019 and 2022, “Botox use rose 71% in adults ages 20-29.” A trend that has continued steadily through today. CONSISTENT, TRENDING VALUE: While Botox injections are a relatively small source of revenue for cosmetic practices, the volume of […]
Category: SEO Facts
BRAND YOUR SERVICES TO STAND APART FROM LOCAL COMPETITION
BRAND YOUR SERVICES TO STAND APART FROM LOCAL COMPETITION Looking for ways to separate your practice from local competition? Consider branding your services. LifeStyle Lift made a normal facelift accessible and exciting by renaming it “Mommy Makeover,” leading to millions of dollars in growth and the practice expanding across the nation. What is the […]
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AI LEVELS PLAYING FIELD FOR COSMETIC SURGERY PRACTICES
AI LEVELS PLAYING FIELD FOR COSMETIC SURGERY PRACTICES Large Language Models like ChatGPT and Google Gemini don’t look at traditional search rankings to decide which websites to use as sources when answering user questions. This means even if your website isn’t on page one normally, you can still appear right at the top of […]
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HOW TO REACH A YOUNGER AUDIENCE WITH SOCIAL MEDIA
HOW TO REACH A YOUNGER AUDIENCE WITH SOCIAL MEDIA Instagram has over 3 billion monthly active users, and over 60% of those users fall within the age range of 18-34. Social media is one of the most affordable ways to build a base of young brand ambassadors who will contribute to your pipeline for years […]
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ChatGPT Cites Yelp Reviews
ChatGPT Cites Yelp Reviews For years Google Reviews have been vital for cosmetic surgery practices looking to separate themselves from local competition, and while the importance of those reviews still remains, you need to be aware that AI chatbot ChatGPT actually uses Yelp reviews to evaluate the highest rated practice in a given area. ChatGPT […]
Now is the time to grow your practice
Now is the time to grow your practice Cosmetic surgery is an industry that is more impacted by seasons than most people realize, and the Spring and Summer seasons present massive opportunities for growth for practices like yours. How do you make sure your practice is positioned properly for success as we exit the Winter […]
Cosmetic Surgery Marketers Bi-Weekly Email
Cosmetic Surgery Marketers Bi-Weekly Email Keep a finger on the pulse of digital marketing trends for Cosmetic Surgeons in our exclusive newsletter. What Procedures are Trending Right Now in Cosmetic Surgery? Excess Skin Removal: In 2025, approximately 10 million Americans used GLP-1 medications like Ozempic or received some kind of weight loss surgery. Opportunity for […]
VALUE. VALUE. VALUE.
VALUE. VALUE. VALUE. Notice I didn’t say “cheap.” But you could substitute “cheap,” since people in 2026 will want the lowest price for the highest value. What’s changed? Hasn’t that always been true? Read on: MONEY IS TIGHT: Not just for the lower class, but for the middle class, and even into segments of the […]
YOU OWE IT TO YOURSELF
YOU OWE IT TO YOURSELF As owners, we do all sorts of contortions when it comes to allocating money for advertising and marketing. We know we should do it, but we hate to spend the money. And then there’s the question of whether we’ll get any kind of return. I talk to people just like […]
GOOGLE’S STILL THE BIG DOG
GOOGLE’S STILL THE BIG DOG As an entrepreneur, keeping your business alive and well depends on a pipeline full of new business. Over the past few years, you have probably been pretty happy, but now you’re probably concerned, as all you hear is “AI. AI. AI.” We won’t tell you not to be open to […]
