YELP IS IMPORTANT FOR AI MENTIONS The review platform Yelp has overnight become one of the most important entities for your cosmetic practice’s patient leads. Forbes reports that Chat-GPT turned to Yelp since Google’s AI Competitors can’t liscence the data behind Google Reviews Yelp’s rigorous moderation process makes it appealing for AI which has a […]
EVER WISHED YOU COULD CLONE YOURSELF? Adding an AI Chatbot to your website isn’t exactly that, but it’s pretty close! Answers question about your procedures from users 24/7 HIPPA compliant and can be trained on your website or specific directions you give it Greets prospects while you sleep and tells you about them when […]
PROMOTE LPL HAIR RESTORATION AND CHEMICAL PEEL THIS SUMMER LPL hair restoration and chemical peel procedures are on the rise as summer comes to a close and your potential patients seek skin care solutions to repair damage caused by the sun. Where should you promote your practice though? We recommend Google Ads. Get your practice […]
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Claude Now Watermarks All Content it Touches Claude is now leaving an invisible watermark on all content that is created or edited by the AI tool. Anthropic, Google, OpenAI, Meta, Microsoft and Mistral have all also agreed to create machine readable signatures for their content as well. Since Google does not inherently punish AI created […]
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We knew it was coming and now it is officially here. ChatGPT is now selling advertising space in user searches. If you’re familiar with Google Ads, ChatGPT Ads work in a similar way. You come up with a set of topics or queries you want to target and create a custom ad that appears if […]
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Google Remains at the Pole Position With all of the excitement around LLMs like ChatGPT it’s important from time to time to recognize that Google is still by far and away the leader of the pack when it comes to search. Google sees 8.9 billion daily queries compared to ChatGPT which sees 250-500 million […]
How Does Chat GPT Differ from Google? With Google your goal is to rank higher. With GEO the goal is to be cited in ChatGPT or AI chatbot conversations. For cosmetic practices, being cited in conversations like “Who are the best breast augmentation specialists in Phoenix?” requires more authority than before. Your site […]
LLMS ARE READING YOUR REVIEWS Summer is a busy season for cosmetic surgery and you should know Google and ChatGPT are paying close attention to your online reviews to determine how relevant you are to questions users ask. HOW YOU CAN GET INTO THE CONVERSATION: When you reply to positive reviews make sure […]
BOTOX INJECTIONS UP 71% FOR YOUNG ADULTS The Wall Street Journal reported this week that between 2019 and 2022, “Botox use rose 71% in adults ages 20-29.” A trend that has continued steadily through today. CONSISTENT, TRENDING VALUE: While Botox injections are a relatively small source of revenue for cosmetic practices, the volume of […]
BRAND YOUR SERVICES TO STAND APART FROM LOCAL COMPETITION Looking for ways to separate your practice from local competition? Consider branding your services. LifeStyle Lift made a normal facelift accessible and exciting by renaming it “Mommy Makeover,” leading to millions of dollars in growth and the practice expanding across the nation. What is the […]
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